Gregory Fleming, brokerage president, announced earlier this month to hundreds of advisors attending the Association of Professional Investment Consultants conference in Salt Lake City that Morgan Stanley plans to proceed with changing the name of its Morgan Stanley Smith Barney retail brokerage early next year. 

 Morgan Stanley is likely to drop the “Smith Barney” name, which ends a 73 year old brand. 

 There were a half dozen names offered; none of the suggested names included “Smith Barney.”

 The possibilities are Morgan Stanley Advisors, Morgan Stanley Private Wealth Advisors, Morgan Stanley Global Wealth Advisors, Morgan Stanley Wealth Advisors, Morgan Stanley Wealth Management and Morgan Stanley Global Wealth Management.

FundFire conducted a poll in March.  There were 400 participants in the poll; “58 % said advisors would be more likely to leave MSSB if the firm decides to drop “Smith Barney” from its name.

Of those, 41% believed there would be a “moderate” amount of departures, while another 17 % said there would be a “significant” number of exits if the firm goes through with the name change.  However, about 42 % of respondents told FundFire that the move would not negatively impact advisor retention at the firm.”

If this name change angers you, there are plenty of options out there.  Financial Advisors are in demand and the recruiting deals are still at an all time high!  You can contact  Mickey Wasserman or Julianne Wasserman  at 818-889-7804. Or visit our web site  Michael Wasserman & Associates, Inc.


Julianne Wasserman Vice President & Senior Financial Advisor Recruiter, MICHAEL WASSERMAN & ASSOCIATES

  • Understanding the current financial industry work environment
  • Compensation and transition Packages being offered
  • Competitive intelligence on matching an advisor to a particular firm
  • Achieving “back end” bonus incentives that reward raised asset levels in the wirehouse world and how to assess the long term benefits of independence


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