Survey: Younger Investors Want Financial Advisors to Use TechnologyPosted by in Blog on December 13, 2012
According to a new survey, financial advisors could be missing out on younger clients if they don’t keep up with technology. Financial-Planning.com reports that a study by Cisco Internet Business Solutions Group says that younger investors want to see their financial advisors use the latest in technology.
The study reported that 20% of what they call “Wealthy Under-55s” were planning on switching financial advisors over the next year. In addition, the lack of technology use by some financial advisors could be a deciding factor.
Robert Waitman, who directs Cisco IBSG Financial Services Practice, says that “some advisors don’t favor using the new technology.” He said that “they may feel that no changes need to be made in the way they run their practices.” Waitman said that “many investors want video in t, he mix.”
Some investors would like webinars or video conferencing, the survey says. But Waitman told tFinancial-Planning.com that financial advisors should make sure their technology is up to snuff before diving in. He said that financial advisors who want to use video “should choose high-quality equipment, to look and feel professional.”
Written by Lisa Swan